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Although each is successful separately, the right combination of both is the most powerful motivational force known to humankind.
Contact UsBenjamin Franklin, inventor, statesman, writer, publisher and economist relates in his autobiography that early in his life he decided to focus on arriving at moral perfection. He made a list of 13 virtues, assigning a page to each.
Every time he made a fault, he made a mark in the appropriate column. Each week he focused his attention on a different virtue. Over time, through repetition, he hoped to one day experience the pleasure of “viewing a clean Book.”
Positive pleasure-oriented goals are much more powerful motivators than negative fear-based ones. Although each is successful separately, the right combination of both is the most powerful motivational force known to humankind.
From five to seven each morning he spent in bodily personal attention, saying a short prayer, thinking over the day’s business and resolutions, studying and eating breakfast. From eight till twelve he worked at his trade.
From twelve to one he read or overlooked his accounts and dined. From two to five he worked at his trade. The rest of the evening until 10 he spent in music, or diversion of some sort. This time is used also to put things in their places.